In order to ensure it holds a flawless games for its members, the Organisation of Military Sports in Africa (OSMA) has appointed a Nigerian marketing consulting firm, Endo Nigeria Peoples (ENP) Project to help it source for financial and material support from the private sector.
Chief Executive Officer (CEO) of the firm, Folorunso Okenla who disclosed this in Lagos during the week said that the contract is for four years and their brief is to raise a substantial amount of money for OSMA to be able to host the Africa Military Games next year.
“This is the first time OSMA is appointing a marketing consultant for its affairs and I am proud as a Nigerian to be given the opportunity to raise money for the military games. Our target is limitless.
We want to get at least eight companies as major sponsors for OSMA and they must not necessarily be from African countries only. We have a lot of companies in the world doing business with the military and we would reach out to them ,” Okenla said.
He stressed that the military believes that peace in the continent could be greatly enhanced through sports and “the Games will help bridge the disconnect between civil society and military. We believe the Games is a very good opportunity to add value to the peace process in Africa.”
The Games, he said, were earlier scheduled to hold in 2007 after former president, Chief Olusegun Obasanjo approved Nigeria as host but it had to be postponed because of the general election that year. He however, said he believes it would still be hosted in Nigeria.
The former Super Eagles winger who was instrumental to Nike becoming the official kit provider for the national teams said his company was already talking with one of the biggest courier companies in the world which have indicated interest to support the military games.
He disclosed that efforts would be made to ensure that the military games doesn’t conflict with other major sporting events like the Olympics and Africa Nations Cup. Okenla said that the first edition was hosted in Kenya as he added that he believes South Africa would host it after Nigeria.