By Patience Saghana
Some foreign investors eying the country have described Nigerian as the best country in the whole of Africa to do business and also make profit stating that the country is till the safest and largest market for foreign Direct Investment (FDI)in the continent.
One of such investors Mr Mike Crowley, Director (Sales) for Ford Motors commended Nigeria for breaking new frontiers in partnership with foreign counterparts. Crowley gave the commendation in Abuja at the commissioning of the $ 22 million state-of-the-art facility for high quality auto products and services by Coscharis Group.
He said that Ford controls over 7 per cent of the Nigerian auto market whilst recalling that Coscharis group started business in the country with the importation of motorcycles in 1977 and ultimately grown to selling Ford vehicles in 2001 when they opened the first dealership in Lagos.
He said “Nigeria is the most important market for Ford in Africa. It has a very large population, has a very big environment for market, Coscharis Motors is one of our best partners in Africa, this facility is a demonstration of their commitment to our goal. Nigeria is the market place to come to first.
“In Nigeria, we have made a substantive investment in people, resources to train the dealers on improvement in customer satisfaction. We have helped in technical support. In buying new Ford in Nigeria, people here at Coscharis and other partners have training to support the local atmosphere.
“First, we are surrounded by some other very strong brand in this facility, but first, you have to understand that Ford has a different market. You have Land Rover, Jaguar and BMW. Ford is a frontline manufacturer; we make what appeals to the masses. The best selling vehicle that we have here in Nigeria is the Ford Ranger, which is used daily by those working hard to and supporting the rebuilding of Nigeria.
“Right now, we get about 7 per cent of the Nigeria market in auto sector. Though we have a major plant in South Africa where cars used in Africa are manufactured. We are always open to new business branches so we keep our mind open to the idea of opening a plant in Nigeria.
Minister for Commerce and Industry, Jubril Martin-Kuye told the gathering that the Federal Government would continue supporting any company that is poised to add value to the Nigeria economy. He said that the commissioning of the new edifice is the testimony that Coscharis is committed to ensuring that more employment is generated for the country as well as revenue.
Martin-Kuye lauded the firm and urged other entrepreneurs and investors to tap into the positive climate provided by Nigeria as well as the high profit yielding nature for businesses in the country and toe similar line.
President of Coscharis group, Cosmas Maduka noted the humble beginning of his firm and stated that it was the desire to add value to the country that remain the pushing force behind its investments.
Maduka said that a better edifice would be commissioned in the near future in Lagos, aimed at adding value to the money spent by clients who patronise the brands sold by the Coscharis Group for their foreign partners who they are in dealership arrangement with.