Unilever’s Sunlight 2-in-1 has commenced a new brand campaign tagged “Sunlight Family Special Show”, an evolution of its “Sunshine Moments” which held late last year.
The new campaign, which is targeted for the entire family kicked off in Numan Local Government Area, Adamawa State, this month, and will go round several cities in the Northern region of the country.
Explaining the rationale behind this initiative, the Brand Manager, Sunlight, Mrs. Nike George-Aiyudu said the campaign is designed specifically for the northerners, considering the peculiarity of their society and culture.
“Our new brand campaign illustrates Sunlight’s commitment to identifying with the distinct cultures of the Nigerian people, as our goal was to develop a campaign that would recognize and project the social and religious structure of this part of the country.”
The campaign which features a “market storm” at different market locations across the communities is an experiential platform for the brand to connect with its numerous consumers, while creating an opportunity for them to have detailed insight into the special attributes of Sunlight 2-in-1 detergent.
The campaign will also be supported by high level exciting events where family members, retailers and shoppers will have fun, shop and get entertained.
Sunlight 2-in-1 Detergent powder which comes in 30g, 250g, 500g, and 1kg packs is a unique product designed to meet the laundry needs of consumers at a very affordable rate.