By Jimoh Babatunde
South African Tourism has appointed five new trade partners in Nigeria to promote and sell affordable travel packages to South Africa in a drive to increase Nigerian business and leisure arrivals.
The new trade partners who are among Nigeria’s leading outbound tour operators include; Tour Brokers International, World ‘N’ Traveland, TTL Tours, Tourways International and Abuja-based CGSK Tours.
South African Tourism has entered into Joint Marketing Agreements (JMAs) with each of these new trade partners in a mutual joint venture platform for the development of tourism between the two countries.
Under the terms of the JMAs, the partners are to develop seasonal, specific and affordable travel packages, starting from October 17, 2010 that will meet the Nigerian consumers travel desires to prepare them for the country’s peak travel buying seasons in November/December, March/April and June/July.
The JMAs are in furtherance of SA Tourism relentless efforts to promote South Africa’s unique and exciting business and leisure attractions, world acclaimed shopping bargains, top-rated accommodation, exotic destinations as well as affordable luxury holiday travel opportunities.
However, radio, print and online promotions as well as direct campaigns through links to partners’ websites, mailers to their clients’ databases and shopping malls distribution of brochures will ensure that the travel packages are well publicised and reach the target market via the channels that they most often use.
Moreover, these all_inclusive travel packages will be promoted on South African Tourism website, www.southafrica.net/nigeria as well as on the soon to be launched SA Tourism mobisite, www.traveltoSA.mobi.
With the JMAs, consumers will benefit from having their all inclusive travel package handled by tested professionals who will guarantee them better rates, hassle free arrangement and ensure their safety and security.
“Since Nigeria is a key source market for South African Tourism with over 45, 527 tourists arrivals in 2009 and 14,085 in the first quarter of 2010 (January and April), this campaign presents an opportunity for us to showcase the sophistication, range and depth of our tourism offering to Nigerian travellers’, explained Phumi Dhlomo, Regional Director: Africa and Domestic, SA Tourism.
Dhlomo also pointed out that visitors from Nigeria, in addition to leisure, represent a significant business tourism source market for South Africa adding that; “the only way we will grow arrivals is by building strong relationships with our trade partners who allow us to directly reach our target market in Nigeria, for the benefit of both destinations.”
According to the Managing Director of Tourways International, Abiodun Sanni, “partnering with SAT in this JMA gives our agency an added advantage of being able to target our marketing and promotional activities in such a way that we develop a win – win relationship for us, the consumers and SA Tourism”.
Uloma Egbuna, managing director of Tour Brokers International said the JMA will definitely “ improve our credibility rating and linked our business name with reliability, quality and customer satisfaction with minimal up _front costs and quicker results than other traditional advertising methods.”
“The JMA bestows on our company the leverage to provide our customers with real time information concerning travel and tours to SA backed by reliable vendors and brokers,” explained Mrs Bolaji Mustapha of TTL Tours.
Also commenting on the JMA, CGSK Tours managing director, Chike Osuagwu said, “it’s a sign of the good business relationship between South Africa and Nigeria and will give very many Nigerians the opportunity to savour the wonderful hospitality of South Africa through affordable travel packages to the rainbow nation.”
In her opinion, Funmi Faloye, managing director of Lagos_based World ‘N’ Traveland said, “Nigerian consumers would have the benefit of having genuine bouquet of affordable travel packages to South Africa for leisure and business that is well secured and packaged with easy asses of acquiring the South African visa.