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LAIF created to fill gap in dearth of creativity, says Chair

Princewill Ekwujuru

The Chairman of the Lagos Advertising and Ideas Festival Management Board, LAIF, the award giving arm of the  Association of Advertising Agencies of Nigeria, AAAN has said the award was created to fill the gap in the dearth of creative advertising in the industry.

Mrs. Bunmi Oke, Chairman, LAIF Management Board, made this disclosure at the end of the LAIF award ceremony, where she said that the Association initiated the awards in 2006 to fill the critical gap in the dearth of creative ratings and reward excellence in the advertising profession.

“It is believed that the creative awards will launch Nigeria creative potentials in international circles as well as creative an avenue for celebration of great ideas.”

Mr. Funmi Onabolu, President, AAAN, in his welcome address said that the Association shall continue to encourage practitioners to greater heights in the development of strong and original ideas and the execution of such ideas.
On the other hand, Mr. Wael Ammar, the Chairman of the Awards Dinner noted that creativity is the bedrock of the marketing communications business.  Hence, he stated that Etisalat_Nigeria will continue to support business initiatives aimed at improving creativity in particular and marketing communications in general.

The 2010 LAIF awards being the 5th anniversary edition, was celebrated with the glamour , pomp & pageantry associated with the creativity of the advertising profession.”

Twenty (20) agencies participated in the 2010 edition as against 14 that participated in 2009 edition.
Dignitaries at the event include; the Chief Commercial Officer of Etisalat, Mr. Wael Ammar.  The Chairman of APCON, Mr. Lolu Akinwunmi, Others were Dr. May Nzeribe, (former APCON Chairman), Mr. Chris Doghudje (former APCON Chairman), Sir Steve Omojafor (AAAN Trustee), Mrs. Bola Thomas (Past President of AAAN), Alhaji Garba Kakanrufi (APCON Registrar), Mr. Id Enang, (ADVAN President), and  Mr. Kole Ademulegun (OAAN President).


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