By Nnamdi Ojiego
Innovative telecoms giant, Etisalat Nigeria, last week, announced its sponsorship of Nigerian Idol, a reality show, tagged ‘Giving Voice to Your Dreams’ at a star-studded event in Sheraton Hotel & Towers, Ikeja, Lagos .
Speaking at the event, the Chief Commercial Officer, Etisalat Nigeria, Mr. Wael Ammar, while expressing delight at the sponsorship said their desire was to enable Etisalat customers achieve their dreams and aspirations.
“The sponsorship of Nigerian Idol is one of the many ways we choose to empower the youth of our nation.
We have assured our consumers from the onset that we intend not only to be their preferred telecom operator but also their partner for life.”
Speaking further, Mr Ammar said, “through this platform, young Nigerians can give a voice to their dreams not just the contestants but also the host of talented men and women who are directors, content developers, producers, make up artists, voice coaches, dance instructor amongst others who will develop and execute this concept from start to finish and also utilize this platform to express their talent and in turn realize their dreams.”
Speaking also, the Project Manager, Nigerian Idol, Ms Chichi Nwoko said she was deeply impressed with the vision that has brought the partnership between Etisalat and Nigerian Idol to Nigeria.
“It’s obvious that Idol is not a flash-in-the-pan concept. It is a concept that over the years has become deeply embedded in our socio-cultural fabric. And we have no doubt that this concept will be warmly embraced by all Nigerians, and become a much anticipated annual event.”
Meanwhile, organisers said though, call for entries will close by the end of October 2010, auditions would commence next week in Enugu, Calabar, Abuja and Lagos with revered entertainment personalities of Jeffrey Daniels, Audu Makori and Yinka Davies as judges.