British Airways has launched â€˜Flying Start,â€™ its new global charity partnership with Comic Relief UK, which aims to raise up to Â£8 million by 2013 for vulnerable and disadvantaged children and communities around the world.
As part of the launch, an aircraft with â€˜Flying Startâ€™ emblazoned on its fuselage was unveiled to mark the beginning of this exciting fund-raising venture, while British actors, Bill Nighy and Nick Frost flew to Kenya to visit some projects that Comic Relief UK supports.
They visited KICOSHEP â€” a community self-help project supporting orphaned children affected by HIV and AIDS, Pendekezo Letu â€”Â an organisation that assists street children escape poverty, and Pamoja Trust â€” which helps poor urban slum dwellers across Kenya, Zimbabwe and Namibia.
Speaking on the development, Willie Walsh, British Airwaysâ€™ Chief Executive, said: â€œOur partnership with Comic Relief UK will bring new help and support to underprivileged children in the UK and around the world through funds we raise in the air, on the ground and online.Â
â€œWe have a great tradition of giving and, with our customers and our people, we will raise much needed funds.â€
According to him, British Airways and Comic Reliefâ€™ believe that every child deserves a happy and secure childhood, adding that this was why every penny, cent or Euro raised through the programme will go to help turn childrenâ€™s lives around.
Walsh said Flying Start will strengthen the airlineâ€™s long tradition of support for disadvantaged people and communities around the world, pointing out that BA has a long-standing history in corporate responsibility and supports over 80 community and conservation charities worldwide.