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Airtel enters strategic partnership with Olgilvy Africa BV

 Bharti Airtel Limited has  announced it has  appointed Ogilvy Africa BV (Ogilvy Africa) as its marketing services partner for Africa.  This follows the completion of Airtel’s acquisition of Zain Group’s mobile operations in 15 countries across Africa in June 2010.

Ogilvy Africa, part of WPP, a marketing communications services provider as a result of this appointment has set up a specialist Pan-African business unit, Team Airtel, which will be exclusively dedicated to Airtel across the continent with its existing network of offices, delivering integrated marketing services – advertising, media buying, market research and public relations.

Team Airtel will also include The Brand Union who will be responsible for brand migration, Millward Brown for market research, Hill & Knowlton & Ogilvy PR for all public relations across all markets.  The appointment continues and extends Ogilvy Africa’s existing relationship with the network, which has previously been responsible for planning and media buying for Zain across Africa.


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