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CSR: P&G rewards 250

Folorunsho Abodunrin
As part of its Corporate Social Responsibility (CSR) Drive, Procter & Gamble Nigeria said 250 female will benefit from its Always care annual scholarship programme.

Ms Patricia Obozuwa, Head of Communication and External Relations of the company, disclosed, while presenting a cheque of N20,000to the 250 student selected from the Always care aptitude test, said the programme was put in place by the brand to demonstrate its support for the young girls, who are just entering the puberty age which is widely regarded as the most difficult period in the life of a girl child.

Accordingly, she said that it is the brands commitment to identifying with the people of its immediate operating environment.

The Always care campaign consists of an education programme on female hygiene and puberty in secondary schools was launched in 2009, while stating that the second phase of the programme which will hold between May and July this year, would also witness 100 more girls being presented with cheque of N20,000 each.

Speaking, Tolu Adebisi, Brand Manager Always described the programme as part of the brand’s effort at fulfilling its promise of ensuring that any girl that buys the product gets convenience and brighter life.

She explained that the idea of the tests conducted online and in two stages was to ensure that those that qualified were mentally sound.

On the whole, Miss. Olabanji Oluwaseyi of St Monica Anglican School, Ondo State emerged the star prize winner, thereby receiving a full scholarship for a skill learning trip to Ghana.


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