Dana Air has bagged the West Africaâ€™s Branding Merit Award for Aviation Service Excellence at the West African Branding Excellence Awards 2010 held in Lagos.
The West African Branding Excellence Award is an annual event organized by the Institute of Brand Management of Nigeria, IBMN.
The award aims to identify, recognize and reward companies that apply branding culture and brand management best practices to the analysis, planning, implementation and control of policies, designed to achieve corporate objectives in both profit and non_profit organizations in West African countries.
Dana Air emerged winner of the â€˜Airlines and Aviation Brandsâ€™ category, ahead of its competitors, after gathering the highest number of votes in a public survey conducted by the Award Technical Committee made up of brand experts, researchers and journalists.
The criteria for this award category include time_based brand experience, service_delivery schedule, operational excellence and ethical standards and policies.
Commenting on the award, Chief Executive Officer of Dana Air, Jacky Hathiramani, said: â€œWe are delighted that our hard work is being recognized by a reputable organization such as IBMN. â€œAt Dana Air, our vision is to become Nigeriaâ€™s most reliable and customer_friendly airline and this award is further proof that we are on the right track.