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Anabel Mobile partners Zain to deliver more value to subscribers

By Emeka Aginam
Nigeria’s first indigenous smart phone maker, Anabel Mobile has partnered with one of the leading mobile operator, Zain Nigeria to introduce a unique handset bundle offer.

With the  new offer, customers who purchase Anabel smart phones will get automatic complimentary subscription on the Zain premium life style package, Zain StepUP.

The Anabel Smart phones are available at selected Anabel outlets as well as Zain outlets nationwide
According to the President/CEO Anabel Group Inc, Mr. Nicholas Okoye, Anabel mobile aims to deliver on its promise to enhance the overall communication experience of the personal and business consumer by embedding cutting edge mobile business and entertainment content on mobile devices, which embraces the latest in world class design, technology and entertainment.

“Anabel’s key objective is to bridge the gap in the mobile device manufacturing space in Africa, by delivering, unique products that are at par or higher in quality with the best products in the world, to African consumers. With this offer Anabel Mobile in partnerhip with Zain Nigeria, aims to enhance the total mobile phone user experience for its customers nationwide.

Speaking on the new offer, Zain Nigeria’s Marketing Director, Mostafa Younes stated that features of the enhanced Zain StepUP package have been carefully designed to meet the peculiar communication and lifestyle of high value customers, giving them ease of use, comfort, value added services, convenience, and other fascinating benefits.

He added that customers who subscribe to the package will get complimentary access to VIP Lounge in selected airports, complimentary 100 SMS and 100mb Internet access in the first month of subscription, priority routing at Zain consumer contact centers, up to 50% discount on local call rates and automatic migration to Zain’s pace setting REWARDZ loyalty programme which gives them the opportunity to reap other exciting lifestyle related benefits associated with membership of the scheme.

He also said that in addition to obtaining a trendy, sophisticated Anabel smart phone, customers who take advantage of the offer will get the full benefits of the Zain StepUP offer.

Anabel mobile smart phones run on Microsoft’s Windows mobile version 6.1 and are embedded with a host of mobile solutions that give users a desktop positive experience of using their phone while on the move. With Anabel mobile phones, users have their personal computers in their pockets. Some of the numerous operational features of the Anabel Smart phones include: Fast Push mobile e-mail, Active sync, Anabel Document Exchange, Internet Connectivity, Chat services on MSN and Virtual Private Mobile Network and much more.

According to Younes, Zain Nigeria will always go the extra mile to look for opportunities to delight its esteemed customers, adding that the new offer is a clear demonstration of the extension of the company’s ‘wonderful world’ brand promise to all its customers across Nigeria.


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