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2010 WC: CCNL creates football anthem, MI, Banky W involved

Princewill Ekwujuru

Coca-Cola Nigeria Limited announced names of three of Nigerian musical rave of the moment, MI, Banky W and Eldee as the local official artistes and producer for the remix of Coca_Cola 2010 football anthem; “Wavin” Flag,”at an impressive media launch held in Lagos to usher in her FIFA World Cup 2010 campaign last Tuesday March 16.

Speaking at the unveiling, Wangi Mba_Uzoukwu, Strategic Marketing Manager (Colas), Coca_Cola Nigeria Limited said, “The artists are popular and well known to a lot of people. Banky and MI rally the Nigerian youth and the Nigerian spirit even in their musical style.

They are gentlemen in their persona and we feel that they have carried themselves well so far in their career. That is something we are proud to endorse because we are actually giving back. It is about giving to local artistes and another is their voices. If you listen to K’naan’s voice and Banky’s own actually blend together.”

She said Coca_Cola identify successful young Nigerians who are doing their things the Nigerian way. According to her, “That is why we selected these artistes.

And of course, the work Eldee does from Tribesmen to now attest to the fact that he is a good producer. He’s done a couple of songs we all dance and jig to. There was no question in our mind that we’d work with this three on this project. That is not to say they are the only people we’d ever work with but they are the ones we have chosen to work with for now.”

She said Coca_Cola and football both share the values of inspiring authentic human connections and encouraging fun and enjoyment amongst people. She confessed that football represents a unique lens through which Coca_Cola’s brand vision comes to life.
Prince Adeniji Adele, Commissioner for Sports and Youths Development, Lagos State, who was the special guest of honour, in his contribution said Coca_Cola’s name is synonymous with football. He informed that Lagos State Governor is an ardent fan of the round leader game and he assures the management of Coca_Cola that Lagos State Government will support any initiative to positively develop Nigerian youths.
Also speaking at the event, while performing Coca_Cola football anthem, “Wavin Flag,” Banky W and MI said they completed the song a few hours before their media performance that morning. Banky W said, “It is a one_in_a_life_time opportunity to be endorsed by Coca_Cola Company.”
The hall and all those present literarily lit up during their performance. Even Prince Adeniji Adele, Dr. Bolaji Ojo_Oba, Smason Siasia, Dr. Rafiu Ladipo, Victor Ikpeba, Waidi Akanni, Nduka Ugbade, Taribo West joined the “Wavin Flag” dance.


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