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LG’s chocolate phone bonds with consumers at MTV base party

As  LG Mobile joins  MTV Network Africa to celebrate the fifth anniversary of its music channel, MTV base, the mobile company used the opportunity to connect with consumers as it launched the latest of its mobile phones; the Chocolate Series – BL40 and BL20.|

Speaking at the event  Mr. Steve Koh, General Manager, LG Mobile Communication, said the launch of the phones on the occasion of the 5th anniversary celebration of MTV base was a deliberate attempt to establish the connection between LG Mobile and the MTV Network, and its league of  viewers in Nigeria and other parts of the world.

In addition, he said that the partnership between LG Mobile and MTV is part of effort to enhance the visibility of LG Mobile as a trendy, hippy and fashionable brand, while stressing that both MTV and LG Mobile have a lot in common and much more to deliver on the platform of the partnership.

“We at LG Mobile are very passionate about what we stand for as a brand – innovation, stylish design and reliability. The partnership between LG Mobile and MTV Networks Africa is pursuant to these values. There is no better place to restate these values than a place like this; this gathering of stars, respected for their excellence in service and performance especially among the teeming population of Nigerians and people from all walks of life.

As we present to you the latest in the series of innovative products from LG Mobile, I dare say here that the Chocolate – BL40 and BL20 are precious mobile devices specially designed to accentuate your statement of class. We reckon that Nigerians, and indeed Africans, fans and friends of MTV and the array of stars here present, deserve a touch of class and the Chocolate phones from LG Mobile comes handy, on time and on this day to spice this celebration of achievement that has redefined entertainment in the past five years”, Koh said.

Mr. Koh explained that the LG Chocolate is a complete touch screen mobile device and fourth in the Black Label Series of mobile phones.  According him, “the LG Chocolate BL40 phone has a 4.0 inch wide HD LCD screen with 800×345 pixel resolution to maximize visual experience. This allows combination of a range of natural colours, create sharper photos, make videos more true-to-life, games more natural and documents are more readable.


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