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Oceanic Bank unveils new TVCs, builds concept on projects

Princewill Ekwujuru
Oceanic Bank has unveiled two Television Commercials (TVCs), built around the projects financed by the bank over the years.

The TVCs tagged; Today Is A Good Day was shut in Nigeria, fully home grown, is a concept developed by the bank, with it’s staff as models, which centred on the major projects the bank has financed, while re-assuring its customers of the bank’s commitment to creating a positive impact for all Nigerians. The concept was further refined by an agency that was selected after an RFP was sent out.

Nonye Ugwujide, Head, Corporate Communications of Oceanic Bank at the parley with Journalists said the idea behind the TVCs which was created by the bank’s management, stressed that the commercials will run on both the electronic, print and Below- the- Line  materials.

She said also that the campaign will include new media channels; such as mobile telephony and social networking sites such as Twitter, Facebook and YouTube as well as brand activation channels at grass roots level.

Her words, “The rationale behind the title was to show that every day is a good day to walk into Oceanic Bank and receive the benefits of banking with us.”

The TVCs  also an affirmation, reminding customers that due to the excellent and warm service they will receive from members of our team the day will indeed be good, she pointed out.

“Today Is A Good Day is not only the title of our campaign but is also the title of the  theme song and we are convinced given the interactive nature of the overall campaign will become common parlance across Nigeria, Ugwujide butteresed.

Continuing, The Corporate Head said, “The two TVC’s were directed by Nigerian film director, Andy Amadi Okoroafor and the print campaign was shot by  Kelechi Amadi Obi. The theme song, was composed by Cobhams Asuquo. The entire shoot was in Lagos and its environs and models included actual Oceanic Bank staff thus creating a unique internal brand building experience.”

Further, she stated, It was critical to us that we chose a Nigerian team to produce the campaign as it illustrated the breadth of talent from the country and it was also important that staff were actually included in the advert as this reflects Oceanic’s commitment to inclusiveness on every level.

The Corporate also noted that the actual roll out of the campaign involved an internal launch where the staff were conveyed the essence and the themes depicted in the campaign as well as touching upon the customer service expectations and how the bank is part of the customers’ days being good by virtue of its products and services to the financial needs of customers.


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