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Stakeholders seek better use of online business platforms

By Jimoh Babatunde
Lagos-based MICE  company, TRADEBLAZERS recently brought together stakeholders in the travel, tourism and hospitality sectors to brainstorm with online service business solution providers to articulate a common point of convergence for greater service delivery backed by technology.

On the occasion, stakeholders in the three sectors were unanimous in their call for greater deployment of online business platforms for enhanced productivity, competitiveness, business niche and improved revenue base in the dynamic yet ever demanding global economic climate.

They reasoned that until players in the sector embrace wholesale the deployment of online platform in their daily operations, they stand to lose out in the global business arena where competition is keen.

In his keynote address, Managing Director of HRG Nigeria, Mr. Femi Adefope admonished them to maximise the benefits of the opportunity provided by the show to learn new things on how to reposition their businesses for enhanced productivity and improved revenue base.  

Adefope said “About 33% of the global tourism business came from online, making it the travel operator’s single biggest sales channel in 2009″ just as he expressed optimism that the trend will improve in subsequent years.

Quoting relevant authorities, Adefope noted: “Agencies looking to grow their business will need to invest in strategies now that will give them a competitive edge in the future.”

Apart from Adefope, other resource persons at the show that took place at the Expo Hall of Eko Hotels and Suites include, Linka Glover-Akpey, Nii Okai Aryee both of Amadeus, Karien Bornheim, MD/CEO of South Africa-based Footprints Africa Business Solution (FABS), and Miss Lola Adefope, also of HRG Nigeria, Gabriel Olowo from Sabre.

They spoke on a wide range of topics relevant to the need for Nigeria service providers to be proactive in their business operations by embracing online platforms for enhanced efficiency in service delivery and improve turnover.

 “Globally, the face of travel and tourism is constantly changing. Travel has not only been a user of technology, it has also become a driving force in advancing technological development.

A wide variety of evolving technologies affect professional practices and consumer behaviour in travel, hospitality, distribution, destination marketing, sites and attractions management.” Seyi Jawando, project coordinator said while explaining the rationale behind the show.

According to Jawando, TRADEBLAZERS organised the show to “provide stakeholders a unique chance to appraise the impacts of technology on the present and future of the travel industry in Nigeria and beyond. We also aim to provide a platform where innovative channels and cutting edge and communication technologies that will increase profits and value of services of industry operators and decision- makers are showcased.”

Owing to the unique opportunity, which such events provides, participating companies leverage on the show to showcase their product offerings via exhibition just as they also sought potential new partners via business networking, while also appraising latest technological trends in the sector via conference.

Key players in the aviation/travel sectors namely, AVIS Nigeria, HRG Nigeria, Dana Air, South African Airways, Delta Airlines, and Qatar Airways joined tours service provider, World ‘N’ Traveland, internet service provider, Cobranet, Sabre and Amadeus to register their presence through their various stands.


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