Ecobank is using theÂ platform of The Entrepreneur, the business reality television series geared to empower small business owners as well as promote entrepreneurship amongst Nigerians.
The Entrepreneur also helps educate people on the various strategies of pitching business ideas and contribute to general poverty alleviation.
Reiterating this fact, Ecobankâ€™s Country Head, Brand and Communications, Collette Uwadia said the programmeâ€™s main objective is to assist small scale enterprises which constitute the bedrock of the aggregate economy.
According to her, this group of people must be duly supported both in terms of birthing their business ideas and providing advisory services for growing the businesses, as they are the true test of any economic development.
The Entrepreneur, which is co sponsored by Vitamalt has been endorsed by the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN), The Growing Business Foundation and the Federal Ministry of Agriculture.
The TV series is the first of its kind in Nigeria . It offers a lifetime opportunity to participants with novel ideas who desire to start or grow their businesses the chance to access micro-finance of up to one Million Naira.