Skye Bank Plc has taken another bold step towards entrepreneurial development in Nigeria as it supports the Spirit of David, the organisers of Celebrity Takes Two (CT2) show, in putting together a successful programme this year.
The bankâ€™s Head of Corporate Affairs, Mr. Kayode Akinyemi, who spoke in Lagos on the annual event, explained that Skye Bank was supporting the 13-week programme with a view to bringing to the fore the inherent entrepreneurial talents in the youth in Nigeria.
According to him, small scale enterprises constitute the bedrock of the aggregate economy and must be duly supported for the Gross Domestic Product to grow and thereby bring about real development to the people in different parts of the country.
Apart from the fact that the initiative would assist in reducing the pressure in the nationâ€™s labour market, Akinyemi said the show would get many youths busyÂ thereby reducing the rate of crimes in the country.
The bankâ€™s spokesman expressed optimism that once all these are effectively taken care of, the on-going campaign for rebranding of Nigeria that is being championed by the Federal Ministry of Information would be complemented.
â€œThis is a veritable programme aimed at boosting Foreign Direct Investment (FDI) in Nigeria. The nationâ€™s entertainment industry is growing at a very alarming rate, one that is ready to face competition from any part of the world. Skye Bank has, therefore, discovered the enormous economic potentials of the sector and would be ready at any point in time to grow the entrepreneurial talents in the youth who might choose to pick a career in that industry.â€
The show, according to the Akinyemi, will effectively engage the youths, help to develop their inherent talents and also enhance their entrepreneurial skills. Aside the youth, Akinyemi said the show will also promote dance and its many benefits within Nigeria celebrities and by extension, their fans.
He said: â€œThe viewers will definitely be inspired and challenged as they watch their celebrities try out something new and daring. It will also encourage them to try out dancing and by so doing experience its liberating means of self expression as well as its therapeutic effect as a form of exercise.â€
Akinyemi assured contestants and the general public that Skye Bank would always be ready to say yes to their needs in whatever form it makes meaning to them; adding the bank is a responsible corporate entity, determined to build a stronger Nigeria.
An offshoot of Spirit of David, number one dance group in Nigeria, the 13-week programme will be managed by FCB Redline, a frontline public relations outfit.
The programme is parading from the movie industry contestants like Stella Damasus, Fathia Balogun, Yemi Blaq, Dakore Egbuson and Fred Amata. From the music scene, the programme is featuring Kel, Zaki Azzay, Yinka Davies, Obiwon and Faze.
Speaking at a press briefing in Lagos recently, President and National Coordinator, City of David, Pastor Segun Lawal, said the contest will feature 13 episodes in the second season. The first two episodes, according to him, will be non-competitive after which the celebrities will contest in teams until a winner emerges.
His words: â€œThe contest will be non-competitive for the first two dance episodes. Afterwards, we will start scoring them and the general public will start voting from the third dance episode, which will be in about three weeks time.
â€œIt will be such that the judges will score and the three couples with the least votes will be the ones up for elimination. That will preserve the dance quality and we donâ€™t just allow for popularity to overtake what is essentially a dance show, but at the same time, it is still a popularity show and that is why we usually enlist celebrities who are extremely popular.â€