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Miswa Chemicals to establish in Nigeria

By Ikeoye Oyetoro and Naomi Uzor
Miswa Chemicals Limited,  producers of Polygard brand of products, said arrangements are being made to establish a branch of the company in Nigeria .

Disclosing this at the customer forum held in Lagos recently, the Managing Director of the company, Mrs Swati Patel, said the decision to establish a branch  in Nigeria will enable it be in close contact with its  numerous customers and also to increase the market share of their products.

“Establishing in Nigeria will increase our productivity, reduce the cost of transportation of our various products from the United Kingdom to Nigeria and, most of all, enable the products to be in large quantities and also available to the consumers,” she stated.

Furthermore, she said the company, as part of its effort to show appreciation to its customers, is starting a promo called the Awuf Biggest Buyer Promo in which any customer that purchases certain number of  products will be entitled to a free gift, depending on the numbers of goods purchased.

“A purchase of 12 cartons of thinner gets 1 carton free, 12 cartons of lacquer, gets 1 carton free and same goes for all other products, the more you buy, the greater your chances to win in the promo and the overall winner goes home with a brand new Kia Rio, the second winner goes home with a freezer while the third goes away with Plasma TV,” she stated.

According to Patel, the company has always considered the  responsibility of being able to meet the demand of their numerous customers more than their requirement and expectations as their paramount joy saying the customer is the reason they are still in business thus should be treated like  a king.

“Miswa Chemicals, an internationally recognised manufacturer of automotive products established in 1979 and located in the United Kingdom, has made its reputation based on producing chemical products of international standards such as Polygard Polyester Filler Paste, Polygard complete oil treatment, motor oil, inhibitor and anti-oxidants, wood lacquer, radiator coolant, pavan room and fabric fragrances and Polygard kilit insecticide,” she disclosed.


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