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NB, FRSC roll out campaign ‘Arrive Alive’

Nigerian Breweries PLC and the Federal Road Safety Commission (FRSC) have rolled out a road safety campaign tagged ‘Arrive Alive’ for the ember months (September to December) 2009.
Arrive Alive is an offshoot of the duo’s ‘Don’t Drink and Drive’ project introduced last year.

“The 2008 edition of the campaign, we are proud to say, recorded some significant success and attitudinal change in the average road users in Nigeria. We believe that to a large extent, we were able to pass across the message of responsibility drinking as its relates to road safety,” said Corps Public Education Officer FRSC, Mr. Samuel Obayemi.
“The theme for this year’s campaign is ‘Arrive live’ Let’s all remember that the ember months (September to December) are here again, and we must all do our best to ensure that we go through the period safely, and enter the new year 2010”

“We believe that safety is first and foremost a choice that must be made by an individual, in spite of whatever laws are in existence.  When we drive under the influence of alcohol, we have made a clear cut choice o, and like all other choices in life, this one has consequences.  Unfortunately, the consequences might turn out to be such that we may not even be alive to regret or remedy,”he said.
Corporate Affairs Adviser, Nigerian Breweries, Mr. Yusuf Ageni, said that 10,000 crash helmets will be distributed to commercial motor cycle riders popularly called “Okada.” in five cities across the nation. The cities are Ibadan, Lagos, Kaduna, Enugu and Aba.

He stated that the decision by the giant brewer to sustain the campaign for the second years running was because of the successes recorded last year in terms of drops in the number of road accidents nationwide.


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