CALABARâ€”Governor of the Central Bank of Nigeria, Mallam Lamido Sanusi, will on Saturday unveil the new logo of the yearly Calabar Carnival.
Special Adviser, Governorâ€™s Office and Events Management, Nzan Ogbe, said there was need to change the existing Christmas Festival logo, as the name Christmas was restrictive.
According to him, â€œthe festival is not all about Christmas; it is all encompassing- a combination of creativity, talent, culture, intellect and industry.
“The whole idea is for people from all works of life and religion to come and enjoy Calabar during this period. The festival is a 32-day period of nonstop activity, of which Carnival Calabar, tagged â€œAfricaâ€™s Biggest Street Party,â€ is a focal part. Carnival Calabar features brilliant performances all through a 12kilometreÂ carnival route, culminating at the Esuene Stadium.
It attracts thousands of spectators lining the carnival routes and millions of local and international TV viewers.
â€œThe festival presents an ideal platform for brand visibility for consumer and market awareness.
The festival committee has drawn out a full time-table of various activities aimed at entertaining millions of spectators within and outside the state, and country, ultimately boosting industry for all stakeholders.
Over the years national and internationallyÂ acclaimed musicians have performed in the festival, such as Hugh Masekela, Akon, Kirk Franklyn, Donnie McClurkin, Ne-Yo, Yung Joc, Sammie Okposo Dâ€™Banj, Olu Maintain and a host of others.
â€œThis yearâ€™s event promises to be even bigger and betterâ€, Ogbe said while expressing delight at the CBN Governorâ€™s acceptance to unveil the new logo especially as he was an active participant in Carnival Calabar last year in his capacity as the Managing Director of First Bank.
In the past, ceremonies of this nature were held in Lagos, but Ogbe said it was necessary for existing and potential sponsors to have value added to their investments by bringing them to Calabar for a fun filled weekend where they can experience first-hand the pristine environment and tranquillity of Calabar.