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Nunu RTD makes entry into the Nigerian market

By Princewill Ekwujuru
Nutricima,a subsidiary of PZ Cussons,  maker of Coast milk, YO, Nunu milk and Bliss, is rousing the market with the introduction of Nunu Ready to Drink (RTD), an extension of the Nunu milk. The latest additions comes in three variants of Berryfun, Choco_a_malt, and bananarama flavours.

Nunu Ready to Drink is a rich tasting; instant milk drink which is set to delight consumers especially children at the first taste. The product is designed for convenience, ease of use and very handy and contains various essential vitamins and minerals like B complex, calcium, protein, Iodine, etc. for optimum nourishment each day.

Speaking,Wande Oluwasegunfunmi, Marketing Manager, Nutricima, while  introducing the product at a media launch said, “research has shown that Nigerians and in particular children, do not drink enough milk which means they are not getting the full daily nutritional requirements.  We believe that Nunu RTD is a unique and exciting way to get families especially children to drink more milk thereby helping them get the nutritional benefits required for their total well_being.”

She stated further that the is always looking for  ways to satisfy consumers, and “we believe that a healthy drink like milk is one that people will want to try in an excitingly different way.”

Contributing, Austine Imoukhuede, Brand Manager, Nunu said that Nunu ready_ to _Drink is competitively priced and will be available in most stores and markets in major cities across the country. “We believe our wide spread distribution chain will ensure that it is available in every market in Nigeria.”

Nutricima is a joint venture between PZ Cussons UK and Glambia Ireland. Its first Nigerian factory was officially commissioned in 2005 for manufacturing powder and evaporated milk. This is the second factory basically dedicated to manufacturing “Ready to drink” beverages. Factory is billed to be formally commissioned in August 2009. Nutricima has obviously come to stay and is particularly committed to delivering maximum wellbeing to the Nigerian family.


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