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Johannesburg prepares for Africa’s grandest shopping bazaar

In a little more than two weeks, after a year of planning, Johannesburg will host the inaugural Joburg Shopping Festival. Developed to promote the City’s status as the African continent’s premier destination for retail and wholesale shopping, the JSF also aims to showcase and promote the many festivals, meetings and all around entertainment on offer in Johannesburg in September – making the “City with the Golden Touch” the place to be this spring, a truly Africa’s shopping Mecca.

Fourways Mall, Northgate Mall, Westgate Shopping Centre, Festival Mall, Key West Mall, Village Walk in Sandton, Trade Route Mall, The Boulders Shopping Centre, Maponya Mall, Jabulani Mall, Walter Sisulu Square, Brightwater Commons, The Carlton Centre, Oriental Plaza, China Mall, Southgate Mall, Southgate Value Mart, Montecasino, The Zone at Rosebank and selected retailers at Eastgate Shopping Centre, have all pledged to participate in the Joburg Shopping Festival.

What is additionally positive about the inaugural Festival is that organizers have been able to include malls from the greater Johannesburg regions of Kempton Park (Festival Mall) and Krugersdorp (Key West Mall) and also highlight the variety of shopping available in the broader Gauteng City Region, something that the Gauteng Tourism Authority is very pleased with.  Nonnie Kubeka, Head of Marketing at GTA, remarks “This year’s inclusive JSF will allow us to build on our desire to make the JSF an annual event that benefits all of Gauteng and showcases all of our many shopping nodes.”

Leading local and national retailers with a presence in the participating malls have pledged to offer shoppers unique sales and specials from September 1-30.  JSF participants will include Edgars, Jet, Legit, Discom, Donna Claire, Foschini, Markhams, Sports Scene, Total Sports, NWJ Jewellers, Ackermans, Game, Shoprite, Forma Viva, Identity, Khaliques, Milady’s, Queenspark, Sheri Shoes, Incredible Connection and Musica.  Overall more than 600 retailers in close to 1300 locations will be participating in the Festival.|

Jason Ngobeni, Executive Director of the City of Johannesburg’s Department of Economic Development believes that the JSF will be catalyst for stimulation of national and international business and retail tourism in Johannesburg that will bring welcome income to the City during what has historically been a quiet tourism and retail period coming out of SA’s winter season. “ If we are able to attract only 10,000 shopping tourists that spend in aggregate R5,000 between shopping and their food and lodging, we will be able to inject R50 million into the City’s economy in the midst of a very recessive climate.”

What promises to make the Joburg Shopping Festival a particularly unique event in South Africa is the effort that has been made by local and international air carriers to promote the JSF as an important destination for African travellers, particularly this September.

South African Airways, Mango Airways, Air Zimbabwe, Air Malawi, Ethiopian Airlines, Kenya Airways, Arik Airlines and Rwand Air have all promoted the JSF and offered competitive rates for travel to Johannesburg.  Similarly area hotels such as the Indaba Hotel, Protea Hotel, Citi Lodge, Don Suites, InterContinental and the Southern Sun hotels have offered discount rates to tour operators packaging travel to Johannesburg in September.


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