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Airline faults Aviation Minister on low fare regime

By Kenneth Ehigiator
THE management of Aero Contractors Wednesday replied Aviation Minister, Mr. Babatunde Omotoba, who last week said airlines’ low and promotional fare regime was inimical to safety.

The minister had said in an interview in Lagos that airlines which charge low fares might find it difficult, if not impossible, to carry out safe and profitable operations.

But the airline said in a statement issued last night, that it had always given prominence to safety, stressing that explained the reason oil companies and embassies in the country rely on its operations.

According to Aero, promotional fares are linked to yield management strategy, which do not in any way impact negatively on airline’s safety profile.

The airline stated that: “ the concept of promotional fares is common practice worldwide. Promotional fares are linked to yield management strategy, which essentially mirrors consumer behaviour.

“Most people who are travelling for leisure purposes (eg to attend weddings or family gatherings) have the luxury of picking and choosing their travel schedule well in advance.

“Aero has listened to its customers and made it affordable for them to travel by air; they no doubt will need to book at least two weeks in advance and may even need to flex their flight times, but Aero promises to present them with great value fares.

“On the contrary, many business people travel at short notice and are prepared to pay more for the guarantee of travel.

“In summary, Aero offers a full range of fares, depending on the flexibility and advance booking that the customer is prepared to commit to. This commercial strategy has no bearing on our operational standards.

“In fact, you will notice that Aero has the most consistent on-time punctuality record in Nigeria and complimented with our financial discipline, this makes for good business sense, to both our customers and our shareholders alike.”


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