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German communication initiative targets Africa’s online community

The German Information Centre (GIC) Pretoria has  linked  anglophone Africa to modern Germany and its multifaceted cooperation with the African continent.

The GIC, according to Embassy of the Federal Republic of Germany in a statement  opened in late 2008 and added yet another component to Germany’s earlier political and cultural commitments to its neighbouring continent.
“Via the GIC, we again demonstrate that Africa has a special role to play for Germany” underlined the Centre’s Director, Ute König, who describes her role as that of a “digital diplomat” the statement added.
German Information Centres worldwide, the statement added,  use the web as the preferred method of communication and provide up-to-date information about the culture, people, politics and important events taking place in Germany.
The GIC strategy of “communication with a regional touch”, the statement said  emphasizes   Germany’s commitments to its international partners.

“Three regional centres (Brasilia, Paris and Pretoria), focus on Africa in the main languages of the continent: Portuguese, French and English.The GIC Pretoria operates via its website at: .
“The expansion of GICs came as a result of a number of foreign policy initiatives.  Following the G8 Heiligendamm initiatives of 2007, Africa was in focus at the German Ambassadors conference in Berlin 2008.
“Earlier that year, “Aktion Afrika” was launched by Foreign Minister Steinmeier, a programme designed to deepen Germany’s long-standing partnership with Africa.

Germany invested a total of 20 million Euro in cultural exchange projects and programmes in 2008. The same sum is allocated for Aktion Afrika in 2009 to ensure even closer cooperation with African countries.” the statement explained.

The GIC Pretoria is currently running an essay contest until August 31, 2009.  The theme is: “Through African Eyes: How Germany Influences My Life.” Participants are invited to share their ideas with the GIC. The best essay will win an iPod 8GB Nano.


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