VANGUARD Media Limited
IN THE BEGINNING
Vanguard Media Limited, publishers of Vanguard Newspaper was established in 1984 by Mr. Sam Amuka-Pemu (a renowned, veteran journalist and columnist of the ‘Sad Sam Fame’. Sam Amuka was editor of Sunday Times and the First Managing Director of the Punch Newspaper. He is an itsekiri from present Delta State) of Nigeria.
The maiden copy of VANGUARD hit the newsstands as a weekly on Sunday June 3rd, 1984 with the motto: “Towards a better life for the People” It went daily on July 15, 1984. It aims to serve the people through unflinching commitment to free enterprise, the rule of law and good governance.
DEVELOPMENT AND GROWTH
Between 1988 and 1995, it published among others, Mr. & Mrs. Magazine (a compilation of the popular comic cartoons on the front page of the paper), Lagos Mirror (an evening paper), Vanguard Yellow Pages (a directory), Lagos Lawyer Directory and Sports now (a weekly publication devoted entirely to sports).
As at today, the paper has on its stable, the Daily Vanguard, Saturday Vanguard and Sunday Vanguard. The motto of the paper is published daily with our masthead. These papers are so-product specific that no serious policy maker, businessman, Politician, student and/or interests groups would dare ignore.
Major among Vanguard’s features include: Advertising, Management and marketing, Maritime, Energy, Hi-tech and Computer, Aviation, Business and Banking, Tourism, Health, Labour, Human Angle and Women affairs, Politics, Education, Insurance and Energy.
In addition, the paper also features respected columnists like Kola Animasuan, dele Sobowale, Pini Jason, Tony Momoh, Bisi Lawrence, Ocherome Nnanna, Les Leba, Helen Ovbiagele, Bunmi Sofola, Treena Kwenta, Obi Nwakanma, and until recently, Aig-Imoukhuede who passed on 23 January,2007. These names make VANGUARD a compelling read for discerning minds.
Over the years of the paper’s existence, five editors have overseen its editorial matters, these editors are:
Mr. Muyiwa Adetiba 1984-1985
Mr. Akitoye Akiode 1985-1991
Mr. Frank Aigbogun 1991-1998
Mr. Gbenga Adefaye 1998 2009.
Mr. Mideno Bayagbon 2009 till date
Vanguard is one of the leading Newspapers in Nigeria today . It has developed a rich heritage as the most entertaining, refreshing, authoritative, detailed and reader friendly newspaper in the country.
Consequently, for every copy of VANGUARD purchased, at least ten people queue to read the same copy. VANGUARD is a family oriented paper which also appeals to the upwardly Mobile Executive and Captains of Industry.
Very importantly, to meet the growing demands of the market, the paper circulates 20,000 copies (daily) in Lagos, the nation’s business heartbeat. Others include Abuja-12,000 copies, South-West 15,000, South-South 25,000, South-East 15,000, North Central 18,000, North-East 7,500 and North-west 7,500. These total 120,000 copies with a Print Run of 130,000 copies daily.
Categorically, it is a newspaper with a penetrating reach to all the nooks and crannies of Nigeria which is today complemented by the most sophisticated, global readership through the internet address http:/www.vanguardngr.com.
Vanguard is a reference point in sports journalism. We dare say that we serve the menu hot and fresh in this area and a high level of professionalism is used, thus, this is too obvious to warrant any serious argument.
CONTRIBUTIONS TO THE SOCIETY
In pursuit of its aim and objective of a better life for the people of Nigeria, the paper organized a public lecture in 1995 with the topic: Crisis and Reconstruction of the Nigerian economy by Prof. Bade Onomode. By 1996, another lecture was held with the topic: Understanding the Nigerian Economy and Polity in the 20th Century. It was delivered by the renowned historian, Dr. Yusufu bala Usman. In order for a broader perspective to be achieved, another lecture was organized on “Africa and Global Competitiveness in the next millennium (i.e. 21st century). This lecture was delivered by a Ghanaian Professor, Dr. Kwesi Botchwey, Director, Africa Programs and Research, Harvard Institute for International Development, Cambridge, USA.
OUR VISION
To be the Best Media group with the Widest Reach through innovation backed by excellent service delivery, highly motivated human capital and latest technology.
OUR MISSION
To impact positively on our Readers/Clients and society by providing high quality, reliable and affordable media products for promoting knowledge, political stability and economic prosperity.
OUR CORE VALUES
• Equity and Fairness
• Integrity
• People- centeredness
• Excellence
WHAT OUR CLIENTS SAY
What some Nigerian advertising practitioners say about VANGUARD
“VANGUARD is consistent in quality and style. These make it a good advertising medium”.
Sam Itama
Associate Media Director, Mediacom.
“We have a good relationship with VANGUARD. I can’t remember the last time they missed our ads. They are very professional.”
Lolu Akinwunmi,
Prima Garnet.
“You cannot advertise fast moving-consumer-goods without the VANGUARD. Ditto for electronics.”
Victor Mukeme,
Senior Media Group Head, Lintas.
“ I consider VANGUARD a good national daily particularly after the reorganization two years ago. It is now a very efficient newspaper that’s quite responsive to advertising needs.”
Mr. Odii,
Media Manager, Lintas.
Editor
Tel : 234- 7742861
