Fast-rising Public Relations agency Media Panache Nigeria recently clocked a year old, and to celebrate its anniversary, the agency released a short video featuring the CEO Timilehin Bello and three other team members of the agency; where they spoke about the advancement of Public Relations in regards pitching of plans to clients in today’s world.
The video shows the quartet seated in a room as they discussed the creative ideas and steps they would have taken if they were the official PR arm of Unilever’s deodorant brand; Rexona and popular seasoning cube Knorr.
The team has described the method of audio-visual presentation as befitting, stating we live in a day and age of contemporary PR; where the usage of presentation slides for pitch is regarded obsolete and monotonous.
Speaking on the ample benefits of using contemporary methods in lieu of PowerPoint slides, the company’s CEO; Timilehin Bello in an Instagram post remarked; “Media Panache Nigeria recently celebrated her first year anniversary and we started an in-house conversation on how to pitch to our potential clients without taking them through the monotonous task of going through cliché PowerPoint presentations.
As a result, we came up with an idea of pitching our PR Plans to clients via audio-visual methods. A sample of what we came up with for #Rexona and Knorr has been uploaded on our YouTube page.
We believe that exploring new methods other than PowerPoint slides will help bring out what a true PR persona is, i.e. a person who is smart, engaging, intelligent, and has the confidence to talk about any given topic without simplistic bullet points and cliché clipart and graphics.
We also believe there is still a lot to learn and plenty to understand and explore about the way we pitch our ideas to clients, but we must continue to push the practice in every positive and creative way possible.”
Media Panache team went on to describe a few key ideas in generating the campaign for Knorr – one of them being; tapping into the ubiquitous ‘Salt Bae’ trend, but rather than Salt Bae, the campaign would be tagged “Knorr Bae”
The bubbly video ended with the team urging brands, organizations or celebrities in need of ground-breaking ideas to contact them.