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Hyundai regains sales momentum with SUVs, Genesis

By Theodore Opara

South Korea’s largest automaker, Hyundai Motor Company  announced its 2016 full-year business results. Sales volume and operating profit declined from the same period last year due to high production cost caused by series of labor strikes and continued economic stagnancies in emerging markets.

For the year 2016, Hyundai Motor Company’s global sales totalled 4,857,933 units (Korea: 656,526 / overseas: 4,201,407), down 2.1 percent year-on-year.

Despite year-on-year decrease in sales, Hyundai Motor’s sales revenue increased 1.8 percent to KRW 93.65 trillion (auto: KRW 72.68 trillion / finance and others: KRW 20.97 trillion) from a year earlier owing to sales increase of SUVs and GENESIS models. Operating profit fell 18.3 percent to KRW 5.19 trillion and net profit showed a 12.1 percent decrease to KRW 5.72 trillion, for 2016.

Hyundai

In the fourth quarter alone, global sales totalled 1,380,024 units while sales revenue posted KRW 24.54 trillion with operating profit of KRW 1.02 trillion. Hyundai Motor forecasts the business environment to be ever more uncertain due to continued sluggish global economy and possibility of increase in protectionist trade policies.

Nevertheless, Hyundai Motor will continue its effort to focus on strengthening competitiveness and product quality in the global automotive market. To do so, Hyundai Motor will launch variety of new cars and boost sales of SUVs, GENESIS models and eco-friendly models.  Also by continuously investing in R&D, Hyundai Motor will focus on three core future technologies Clean Mobility, Freedom in Mobility and Connected Mobility, to ensure future growth.

 

 

 

 

 


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