By Emeka Aginam
To provide the business intelligence in an era where video is competing for viewers’ attention from traditional linear TV to both professional and user-generated content media players, Ericsson has launched a data analysis toolkit that enables the media industry to aggregate, analyse and interpret large amounts of data.
Supported by a comprehensive end-to-end framework, the toolkit meets the need for big-data processing that spans all operational, commercial, and customer care aspects of the media business.
Using Integrated Video Insights, media players can improve their content commercialization strategy, identify the investments required to increase average revenue per user, and ensure their content is consumed under optimal conditions.
Speaking on the new solution, Jean-Philippe Poirault, Head of Consulting and Systems Integration, Ericsson, said that, “As media consumption changes and new players enter the market, it is becoming increasingly critical for media players to have a complete 360-degree overview of their business.
They need to understand and improve everything from the quality of their service to their customers’ content preferences and quality of experience.
“With Integrated Video Insights, they can anticipate future operational needs, respond quickly to real-time issues, implement advanced, proactive customer care flows, and ultimately make better business decisions.”
Integrated Video Insights can be delivered as a standalone solution or as an expansion module for the Ericsson Expert Analytics suite.
The award-winning Ericsson Expert Analytics product suite goes beyond traditional big data analytics by incorporating the TV and media, network and other domain knowledge that turns data into actionable insights for concrete use cases and drives swift actions that positively impact the operator’s bottom line.
Both Integrated Video Insights and Ericsson Expert Analytics leverage Ericsson’s deep industry experience and consumer research, and offer advanced customer experience management capabilities, including the delivery of actionable insights that drive new revenue growth and improve customer experiences.
As the demands on media players increase and new competitors influence consumer expectations, so the need for deep consumer and industry insights increases.
Combining these insights with agile technologies, flexible deployment models and service approaches will enable media players to delight consumers every day.
Ericsson’s unique combination of services, research insights and extensive product portfolios is leading the transformation of the world’s strongest media brands into leaders in the Networked Society.
Meanwhile, during Mobile World Congress 2016 which begins in in Barcelona next month, Ericsson will showcase its unique industry insights, the latest innovation and inspirational discussions that enable powerful new business opportunities.