By Emmanuel Elebeke
Etisalat Nigeria at the weekend says the active subscriber base in its network is now 19.5 million. Chief Executive Officer, Etisalat Nigeria, Mr. Matthew Willsher disclosed this at the formal opening of Etisalat experience centre at Robb House, Wuse Abuja.
With this development, Etisalat Nigeria now controls 25.35 per cent of Nigerian mobile telecom market share out of the total of 130 million active subscribers in the country.
However, the company said that 60 percent of this subscriber base is Lagos customers alone.
According to Willsher, the idea of establishing the experience centres across the country was informed by the company’s decision to offer unparallel services to its customers in a way they will have value for money.
He said that plans were on to site the centre in all cities across the country in line with its ongoing expansion in investment and improving quality of service
“In Etisalat, we value our customers and go all out to offer them the best. We are raising the hope of our customers to be able to come here and get quality service for their money. Apart from getting service usual service from our staff, customers can come in here and get self-service without necessarily being on the line because we value them so much.
“We have got quick recharge plan here, waiting lounge, and a whole lot of packages stimulating information for customers visiting any of these centres,” he added.
On broadband penetration, the Etisalat boss said the company is putting in more investments on broadband and 3G networks to deepen penetration of services in all areas of its operation, because of the importance it attached to the project.
“With that in mind, we have been investing in that area, we are the first to launch 3G network in the country. We have and will continue to expand our 3G network in other cities. We are expanding our 3G capacity in Abuja and Lagos currently because we want to be a giant in broadband and internet penetration in Nigeria.
“We have continued to invest on quality of service and will continue to improve. We are rated number one by the NCC in terms of quality of service, this we will continue to improve upon. We are going to continue to invest on investment and improve in all areas until our customers get satisfied,” he added.
Wilsher stated that Etisalat has so far made over $1 billion investment in Nigeria and would continue to increase on its investment drive in the country.