By Prince Osuagwu
Home entertainment and equipment manufacturer, Royal Philip is planning to reclaim its position in the Nigerian market where it has operated for over 60 years. To do this, the company is going extra mile, using a familiar road to engage its future.
It has lined up programmes and activities which it says would get it back into the heart of the market and as well serve as its own way of contributing to humanity.
The programmes included introducing state of the art energy efficient lighting solutions for Nigeria, revitalizing the national theatre building in Lagos with digital LED illumination, conducting workshops for consumers on healthy living with expert speakers, Organizing healthcare master class, which over 150 local healthcare professionals are getting trained over a two-day period on mother and child care.
These steps, according to Philips are clearly laying a strong foundation for reclaiming its West Africa footprint.
The company also targets to touch at least 3 billion people by 2025 as it continues its African region roadshow which takes off from Cairo Egypt to Cape Town, South Africa.
But perhaps the most strategic initiatives is its involvement in Nigeria healthcare services delivery. The initiative had seen Philips introducing a unique tablet called VISIQ. The device is ultra-mobile ultrasound system. The company unveiled the device during the Lagos leg of its annual pan-African Cairo to Cape Town Roadshow.
The road show which is in its fifth consecutive year, enables Philips to interface with customers, governments, NGOs and media for better understanding of each country’s unique requirements and to develop relevant technology to support their needs on maternal and infant care. The size of a tablet, the VISIQ is the first ultra-mobile system from Philips. It provides high quality images for expectant mothers wherever care is taking place. VISIQ exemplifies the company’s commitment to more cost effective, simplified, patient-focused health care innovations with high clinical performance. By launching this new system in Nigeria, Philips continues to demonstrate its dedicated support to the Nigerian Ministry of Health in its mission to reduce child mortality rates, improve maternal health, meet the UN Millennium Development Goals 4 & 5 and revitalize Nigeria’s healthcare infrastructure.
According to the Philips Fabric of Africa trends report, women in Africa are at significant risk of premature death, with particular high mortality rates recorded in pregnancy. Women in semi-urban and rural areas across Nigeria (in fact all of Africa) often die due to preventable complications during child birth as they have no access to ultrasound screenings to detect critical conditions. Many of these deaths can be diagnosed with basic imaging technology. One of the benefits of VISIQ is that it is portable and easy to use so it’s available for expectant mothers in remote areas who wouldn’t otherwise have access to this type of innovative technology.
“It makes me proud to see how Philips’ cost-effective, easy to operate ultrasound systems can make a real difference in Africa.
It shows that meaningful innovations can contribute to saving people’s lives,” said Peter van de Ven, vice president and general manager, Philips Healthcare Africa. “Improving access to healthcare is high on the Philips agenda in Africa and we are very eager to contribute to the goals of the Nigerian government to improve access to quality care for all Nigerians. VISIQ allows clinicians to provide ultrasound in a variety of clinical environments, offering soon-to-be parents the comfort of having regular pre-natal check-ups.”
VISIQ provides high quality images for quick and reliable diagnostic decision making.. The device’s combination of mobility, ease of use and image quality, will enable clinicians to perform ultrasound examinations across a variety of clinical settings. Small outpatient clinics or community centers can carry out comprehensive obstetric and abdominal scans themselves rather than referring patients to regional ultrasound centers.
This enables fast diagnosis and treatment. Approximately ten times smaller than a traditional ultrasound machine and with reduced energy consumption, VISIQ can also be used in community care programs in remote rural areas for screening, triage and fetal well-being scans, all of which helps to address the critical issue of maternal and infant care in Nigeria.
Photo file: VISIQ from Philips 21/7/14