BY SOLA OGUNDIPE
IN line with efforts to address the growing problem of maternal mortality and morbidity arising from adverse maternal and foetal effects of micronutrient deficiency in pregnant women in Nigeria, pregnant women and all women of reproductive age have been urged to ensure adequate intake of nutrients that will guarantee their optimal health and that of their babies.
Findings by UNICEF show that diets of women often lack critical nutrients such as zinc, magnesium, iodine, copper, iron Folic acid among others that optimise pregnancy outcome, that can be obtained from dietary supplements or sourced from balanced diets.
Giving the advice in Lagos during the media presentation of Pregnacare, a brand of micronutrient supplementation from the stable of Vitabiotics UK, Lead Consultant, Sales to Medheights Pharmacy Limited, Pharm. Bayo Adepoju, remarked that: “Foetal health and growth depends largely upon what the mother eats and how much is available to the foetus. This is what Vitabiotics UK is much concerned with as it wants to join the safe motherhood campaign of UNICEF in Nigeria.”
Adepoju who announced a product distribution partnership agreement between Medheights Pharmacy who has sole franchise for marketing and distribution of the products, and Vitabiotics UK, emphasised the medicinal values of micronutrient supplementation before conception, during pregnancy and throughout the breast-feeding period.
The brands Pregnacare Original (used during pregnancy), Pregnacare Plus Omega (during breastfeeding) and Pregnacare Conception (to enhance conception for women).
In his presentation, he said foetal effect of nutritional deficiencies often lead to severe medical issues that could compromise maternal and infant health, but these are avoidable when a woman is knowledgeable of dietary nutrition before, during and after conception.
The trademark owners of Pregnacare have carefully produced the three brands as better supplementary options for expectant mothers, breastfeeding mothers and women desiring fruit of the womb, to reduce foetal and maternal effects of nutritional deficiencies.
Managing Director, Medheights Pharmacy, Mr. Tunji Doherty said the company met with the makers of the products and entered into business relationship to be the sole franchise owners of all the premium Pregnacare brands in Nigeria. “This has enabled us to structure the marketing and distribution channels. We have also secured NAFDAC numbers for the brands in order to avoid faking or cloning and therefore, guarantees the product consumption for safe motherhood”, Doherty disclosed