Lagos – Mr Munroe Jones, the International Marketing Manager, Reser’s Foods Inc., Canada, on Tuesday charged Nigerian manufacturers to produce high quality goods that would satisfy the demands of their customers.
Jones gave the advice at a seminar organised by the Inspire Youth Group, a non-governmental organisation, motivating and supporting youths to become entrepreneurs, in Lagos.
He spoke on: ”Food and Beverage Industry: A gold mine”.
Jones said many manufacturers usually reduced the quality of their products to maximise profit.
“Some manufacturers have devised crooked means of breaking even by reducing the quality of their products, instead of keeping abreast of the dynamics of the industry,” he said.
Jones noted that manufacturers who were in the habit of producing sub-standard products lacked integrity and were commiting a grave offence against humanity.
“Substandard consumable products are dangerous to the health of consumers.
“Many have died or developed one ailment or the other because they consumed one fake product or the other.
“Government regulations can bring culprits to justice but such regulations cannot redeem lost lives.
“It, therefore behoves on us as manufacturers to be guided by our conscience and service to humanity, instead of being driven by the need to make profit at all costs,” Jones said.
He stressed that customer loyalty, bred by constant customer satisfaction, was the key to the success of every business.
15 young graduates were awarded the sum of N200,000 each, to begin food and beverage business on a medium scale, at the event.
Mr Segun Adelusi, the organiser of the event, said that the youths were selected based on their success in a recently conducted interview and screening exercise. (NAN)