Multichoice Nig Ltd., sponsors of the DStv Men’s Basketball Premier League, on Tuesday said that it was satisfied to be involved in Nigeria’s Basketball League.
Martins Mabutho, the Head of Marketing and Sales, Multichoice, made the statement at a news conference in Lagos to herald the commencement of the 2013-2014 season.
He said that Multichoice renewed its sponsorship rights with the Nigeria Basketball Federation (NBBF) with vigour, adding that it remained committed to the league.
Mabutho said that the renewal of the right in 2013 was to continue to develop the sport in Nigeria and the entire Africa.
He noted that the company signed a three-year sponsorship for the 2013 -2016 seasons.
“The sponsorship which is valued at several millions of dollars was to be utilised for many projects by the NBBF.
“These include management of the league, technical development, marketing and promotion as well as running of the secretariat,” he said.
Mabutho, however, said that the renewal of the sponsorship rights was not targeted at brand visibility.
“Our support for the game is hinged on the belief that basketball is on its way to becoming a nationally recognised sport.
“We also decided to renew the sponsorship because of our love for and toward the growth and development of basketball.”
“Basketball is not just a sport; it is a lifestyle activity that promotes unity among youths; it builds determination and passion, and it is a game which, if well focused on, can empower the youth,” he said.
The NBBF President, Tijani Umar, said at the conference that Oluyole Warriors of Ibadan and Police Baton of Lagos would kick-start the season with a ceremonial match on Feb. 28.
Umar added that matches would continue on March 7 across the various centres in Lagos, Abuja, Port Harcourt, Kano, Gombe and Kwara.
“We are happy to be back for a new season which promises to be great and very entertaining.
“We thank our partners and sponsors, the DStv/Multichoice for unflinching support,” he said.
According to Umar, the newly inaugurated league committee will ensure proper registration of players.
He said that the committee would also ensure that only licensed players and teams would feature in the league.
“We will be strict against indiscipline and will not allow unlicensed teams or players to feature ,” he said.
The eight teams each in the Atlantic and the Savannah Conferences will play 14 matches each in the regular season.
The first four teams in the two conferences will feature in the Final Eight in Lagos at a yet-to-be decided date.
The best two teams at the Final Eight will represent Nigeria in the Continental Club Championship.