As the Calabar festival climaxes today with Africa’s biggest street party, the Carnival Calabar, featuring the five senior bands – Bayside, Passion4, Masta Blaster, Seagull and Freedom, UAC Foods has thrown its weight behind it.
The company has demonstrated its commitment towards uplifting the country’s cultural heritage and also demonstrated its resolve to be at the forefront of efforts aimed at making Nigeria the tourism hub of Africa and perhaps the world at large.
According to Joan Ihekwaba, General Manager Marketing, UAC Foods Limited, said the sponsorship and involvement of the organization in the Carnival was borne out of the desire to provide the needed support to the state government in preserving and projecting the country’s culture and values.
This, she said, would further put the Carnival on the international pedestal as well as galvanize its potentials to generate revenue for the state and engender bonding.
“We strongly believe in the ideals of Calabar Carnival. We have watched with keen interest the passion with which the state government has continued to celebrate our people’s culture and values and so the best way to indicate an endorsement of this effort is to partner with the government in ensuring the objectives of the Carnival are fully realized,” Ihekwaba said.
She further explained that the Carnival provides a platform for UAC Foods to identify with the culture of its consumers from all the geo-political zones of the country.