The 2013 Harp Rhythm Unplugged will definitely go down as one of the biggest musical concert of the year. For about nine hours guests who graced the event were held spell bound with scintillating display from Nigeria best musical and comedy artistes led by Bovi and Wyclef.
To the delight of the crowd, Harp larger also launched its new bottle label in what would go down in history as one of the biggest and best way of unveiling a new brand in Nigeria.
The impressive line up of artistes at this year’s Rhythm Unplugged was the talk of the town as guests in the capacity filled Eko Convention Centre screamed and danced to music by the “A” list artistes led by Tuface Idibia, Banky W, Iyanya, Wizkid, Olamide, and Waje. Others include Niyola, Seyi Shay, Ice Prince, Sound Sultan, Burna Boy, May D, Tonye amongst others.
To ensure there was no dull moment, guests were also treated to stupendous jokes from notable comedians led by Bovi. Others included Buchi, I Go die, Seyi law and Gordons. The cool new look of the Harp premium lager reflects the trendy appeal of the brand, attractive to a younger generation of beer consumers while also appealing to its existing admirers.
Speaking at the concert, Mr. Seni Adetu, Managing Director and Chief Executive Officer, Guinness Nigeria Plc, said the new cool look of the Harp Premium Lager is in line with the company’s tradition of remaining consistent with current and emerging trends, delivering on improvements that are both contemporary and exciting to its consumers.
As part of the campaign, the brand has signed a brand ambassadorship deal with MTV base award winning artiste Ice Prince, and Highlife crooner, Flavour.