By Charles Mgbolu
Multiple award winning rap artist and producer Jude MI Abaga while speaking as a panelist at the recently held Nigeria Entertainment Conference in Lagos decried the increasingly heavy costs to shooting standard music videos in the industry.
MI said in unequivocal terms that it is now “outrageously expensive” to shoot music videos adding that it gets even more difficult as sponsors are not forthcoming. He said this in turn makes it difficult to put out good music.
According to MI “I have a record label called Loppy records and I must say it’s not been easy. Please if there is a sponsor here who can help me, please I need help”
True to MI’s words, budgets for video shoots now run into millions of naira, with props, models and costumes slicing thick into the cut.
Videos shot outside the country, especially in South Africa and London take an even bigger toll on the artist.
Satellite Music channels who once feasted on Naija music videos have begun rejecting videos shot on a low budget which they now term as ‘crap’.