By THEODORE OPARA
Porsche Middle East and Africa FZE, a wholly owned subsidiary of Dr. Ing. h.c. F. Porsche AG, Stuttgart, has had an astounding year across the Middle East region with a 15 per cent sales increase on 2011 across all models.
The regional Porsche representative has witnessed a dramatic rise in demand with an overall total sales growth of almost 60 per cent over a five year period between 2007 and 2012. At the close of the year a record 9,171 vehicles were delivered to customers across the region compared to 7,945 in 2011 (+ 15 per cent).
The highlight of this record-breaking year was December with a total of 1,099 vehicles sold, the highest monthly deliveries of Porsche cars in the region in its history.
George Wills, Managing Director of Porsche Middle East and Africa FZE, says: “2012 was a phenomenal year; demand across key model ranges was extremely positive with the Cayenne and 911 proving to be extremely popular with customers. Order banks for the new Boxster are bulging and the Panamera GTS has proven a real success, too. We have continuously offered new product highlights throughout the last 12 months and this strategy has paid off.”
The popularity of the Cayenne continues to rise in the region with a 19 per cent year on year sales increase of the model. It contributed more than 60 per cent of the overall sales figures for 2012.
Together with the recently announced Panamera Platinum Edition, Porsche will unveil the new Cayenne Turbo S at the upcoming Qatar Motor Show (29th of January till 2nd of February 2013). With an engine power of 550 hp, it ranks at the very top in the sports car manufacturer’s SUV model range and represents one of the fastest SUV available today.