By Princewill Ekwujuru
The time is set for the climax of the Eko Atlantic City and the Star lager beer sponsored Lagos Cross Over concert which holds at the Eko Atlantic City.
The event, first in the series, is coming on the heels of 10 days of excitement at the Star Mega City which featured music, comedy and entertainment. The Lagos Crossover Festival, a partnership initiative between Star from the stable of Nigerian Breweries (NB) Plc and the Lagos State Signage and Advertisement Agency (LASAA) will feature some of the biggest music acts in the country including TuFace, Omawunmi, WizKid, Tiwa Sawage, Don Jazzy, D’Prince, Wande Coal, Dr. Sid of the Mavin Crew, Burna Boy amongst others.
Star lager beer will be at the heart of the concert, which promises to be the biggest of its kind in Africa. While commending NB for sponsoring the project, the Executive Governor of Lagos State, Governor Babatunde Raji Fashola, who declared the Star Mega City open, described the concept as “the fruit of a successful partnership between the public and the private sector.”
“This partnership between the public and the private sector is something that this administration has worked tirelessly towards achieving. We are happy that Nigerian Breweries is one of the corporate bodies that have bought into the idea and I know that this partnership between Lagos State and NB will only grow stronger,” he stated.
While calling on Lagosians to visit the Star Mega City, Governor Fashola added that the crossover concert was a perfect way for fun-seekers to end the year. “I must say that the Star Mega City is a unique concept. The exciting thing about it is that it is exploring the tourism potential of Lagos State. I want to urge Lagosians from all walks of life to be at the Star Mega City and then at the Crossover Concert today as it will be the perfect way to end the year,” Governor Fashola said.
Mr. Yusuf Ageni, Corporate Affairs Adviser of NB lent credence to Governor Fashola’s speech. In his words, “Lagos holds a special place in the heart of Star, as well as Nigerian Breweries. Thus there was the need for the company to contribute something special to the state at this time.”
Going further, he explained that “Nigerian Breweries started its first operations in Lagos and it was also in Lagos that Star, Nigeria’s first locally brewed and longest surviving lager beer brand was born. So we have a special bond with Lagos State. That was why we decided to get involved in the Crossover Festival.”
According to Ageni, the 10 days celebrations at the Star Mega City would be filled with entertainment as the year winds to a close. “Star Mega City was opened just to spread the values that Star is all about, which is fun and excitement.