German renowned Sports car manufacturer, Porsche has surpassed its previous year’s record figure by delivering 128,978 new vehicles to customers around the world. This mean that the previous year’s figure (of 118,868 vehicles in total) has already been surpassed one month before the end of the year. In November 2012, the Stuttgart-based sports car manufacturer sold a total of 12,928 vehicles, achieving an increase of 38.7 per cent over the same month last year.
“Our current product initiative has continuously improved the attractiveness of the Porsche brand in 2012,” says Bernhard Maier, Member of the Executive Board Sales and Marketing of Dr. Ing. h.c. F. Porsche AG.
“The fact that we have already surpassed the previous year’s result in November is no reason for us to rest on our laurels. On the contrary, it is an incentive to deliver maximum performance in the next year – in spite of continued uncertainty in the marketplace.”
In November, Porsche reported increased turnover in all regions. The range was in particularly high demand in the US where 3,865 vehicles were delivered, representing an increase of 71.4 per cent compared to the same month last year. In the second largest Porsche market, China, the sports car manufacturer also achieved an increase of 63.4 per cent compared to November 2011, having delivered 2,919 vehicles to customers.
The third generation of the Porsche Boxster is in high demand internationally. Deliveries of around 1,200 roadster models equates to a near three-fold increase compared to the same month last year.
Also the classic sports car Porsche 911 Carrera enjoys great popularity around the world. In November 2012, 2,019 vehicles were delivered to customers – an increase of 91.6 per cent over the same month last year.