By EMEKA AGINAM
FINISH mobile phone manufacturer, Nokia may have opened a fresh competition in the Widows phone ecosystem with the introduction of Windows Phone 8 devices, the Nokia Lumia 920 and the Nokia Lumia 820 respectively.
With optimism, Nokia CEO and former Microsoft exec Stephen Elop had said in a report that the introduction of the latest devices was certainly a stimulant to the ecosystem.
“We are encouraging of HTC and Samsung and Microsoft or whomever to have devices in the market and to be making whatever investments that help spur the ecosystem on.
“As it relates to the competitive aspects of it, of course anyone else in the ecosystem is some sort of competitor. That being said, we’re very proud of the unique differentiation that we are bringing to the Windows Phone platform. And when you look closely at what we’re doing with those devices, it is innovation that we’ve invested in for a number of years.
“It’s not something that’s easily replicated or reinvented or anything like that. This is the result of taking those unpolished gems from our R&D labs and landing them in the Lumia products. Of course that’s well-protected by intellectual property and something that we would use to differentiate regardless of who our competition might be.” he said.
The innovative devices were unveiled in Nigeria recently in partnership with leading Software maker, Microsoft and telecommunications giant, MTN.
According to the mobile phone manufacturer, those who buy the devices unveiled simultaneously globally would enjoy 6 months free internet on the widest network in Nigeria, MTN.
At the launch, the Vice President, Nokia West Africa, James Rutherfoord told the gathering that Nokia Lumia 820 and Nokia Lumia 920 were ready for business with a full business suite right out of the box, comprising of Microsoft Office suite, Sky Drive and Microsoft Lync.
He explained that Nokia hoped to satisfy the needs of business and non-business smart phone owners with its current and future range of Lumia devices.
“These are the best devices we have made in the smartphone category and we believe that this is going be much appreciated by our consumers. At Nokia, our focus is to bring the very best of technology to our consumers which aid, excite and benefit their work and social lives,” he said.
In addition to the brilliant applications on the devices, he said that Nokia launched the products exclusively on the widest network in Nigeria, MTN, to enable consumers to have a 360 experience of the various features on the devices.
“With the groundbreaking technology incorporated in these devices, we are giving consumers every reason to switch to Lumia. What’s more, we are also giving them the opportunity to pre-order the devices on Jumia.com, along with the chance to win a wireless charger or other cool Nokia accessories at discounted prices,” he added.