Football fans at the Africa Nations Cup holding in South Africa will have much to savour as Samsung Electronics Co. Ltd., a global leader in digital media and digital convergence technologies, will leverage its smart products and technology to engage them and create platforms to share their passion for football during the event which will be held from January 19 to February 9, 2013.
An official sponsor of the competition since 2008, Samsung will engage fans in and around the stadiums to further the excitement surrounding the tournament. Under the theme of ‘Our Passion Powers Africa’, Samsung will take a leading role in engaging the region by holding pre-tournament campaigns in seven countries, namely South Africa, Angola, the DRC, Ghana, the Ivory Coast, Nigeria, and Zambia.
“Our sponsorship of the Orange AFCON SOUTH AFRICA 2013 is about bringing the passion and excitement of African football and this tournament to consumers,” said Mr. Sunny Hwang, Senior Vice President and Head of Global Sports Marketing at Samsung. “We are excited to be a part of this legacy and will provide fans with new experiences and opportunities to share their passion for football and the AFCON.”
Football fans and consumers will be given unique opportunities to engage in the build-up to Orange AFCON SOUTH AFRICA 2013 with Samsung. The company will create 20 themed brand stores in six countries, namely the DRC, Ghana, the Ivory Coast, Nigeria, South Africa, and Zambia.
These platforms will allow fans and customers to engage in various events and unique fan experiences before and during the tournament. Additionally, Samsung will use different online programs to ensure that fans and customers are connected across the continent while sharing their passion for football and Orange AFCON SOUTH AFRICA 2013.