Having recently celebrated its’ 9th birthday, AfricaMagic is heading into 2013 determined that its 10th year on air will be memorable.
In addition to its first ever AfricaMagic Viewers Choice Awards which it creates in association with MultiChoice, AfricaMagic has confirmed that it will also screen a new season of the hit reality super-series Big Brother Africa .
Exactly a decade after Africa pioneered the world’s first-ever continental Big Brother, the show will return to DStv and GOtv screens next year with more of the must-watch entertainment, drama and excitement that it’s famous for. And once again, there is a secret twist that producers have worked on to ensure that the new season will capture audience attention once more!
“The demand from audiences for Big Brother Africa continues undimmed. In some ways, it really is astonishing to see the enthusiasm for this particular series, but in other ways it is to be expected,” says M-Net Africa Managing Director Biola Alabi.
“Viewers want to see unscripted television, as it happens, with normal people that they can relate to dealing with completely familiar emotional concepts – happiness, frustration, success, failure, hope, anxiety, friendship, opportunity and of course, love. Big Brother continues to be a ratings sensation from Australia to India, and in Africa, for exactly this reason. And the format’s flexibility is a producers dream because you can do something different every time!”
Given her comments it’s easy to understand why, when questioned about whether the new season will be fresh, fun entertainment, producers Endemol South Africa are confident of another successful edition.