By Prince Osuagwu
Airtel Nigeria has unveiled a set of data-rich voice packages designed to provide distinctive telecoms solutions for the youth, High Network Individuals and the mass market segment.
This is in fulfillment of its “Padi Na Good Thing O” friendship campaign launched few weeks ago, the company promised that it would ride on the principle of the campaign to provide its customers across every segment irrespective of class or status, with impactful value prepositions that would serve as an enabler to achieving success.
The Club 10 Padis is for the youth, Smartbytes for Black Berry users and Smart phone users, 2 Good Classic is for High Network Individuals customers while the Big Family Plus is for the mass market.
Club 10 padis is designed for the youth and the young at heart to connect with friends at 7.5k/sec with 90MB of free data and facebook browsing every month and also an access to Airtel Groupie for one month within the club base.
Airtel Smartbytes for Black Berry users and Smart phone users to connect with friends family and associates at the rate of 18k/sec across network in Nigeria upon purchase of data of 200mb or more and will enjoy international call rate of 20k/sec on subscription to Black Berry or Smart phone data plan.
The 2 Good Classic is designed for High Network Individuals (HNIs) customers and high caller at a call rate of 18k/sec to all network in Nigeria, and International call rate of N20k/sec with N5 daily access.
The Big Family Plus is designed for the mass market and it offers a flat rate of N18k/sec for on-net and 30k/sec for off-net and much more.
Mr Deepak Srivastava, the Chief Operating Officer and Executive Director, Airtel Nigeria at the unveiling of the products in Ikeja last week said that the company carefully designed these products to suit everyone of its customers across all market segment.
The Chief Operating Officer said, “is built on the value that as a network of friends, consumers need quality products with simple and honest price variants across the country that offers them the flexibility to choose their tariff options as detected by their lifestyles as well as financial power”
“Our Padi Na Good Thing thematic campaign was shaped by this belief because friendship as we all know, is an enabler to success; hence we painstakingly designed these products to enhance our customers’ ability to bond and have fun, have amazing internet experience and expand business opportunities without necessary burning holes in their pockets, as they collectively thrive to achieve their life dreams”