Toyota named most valuable auto brand
Toyota was again named the world’s most valuable automotive brand in the recently published Best Global Brands 2012 by Interbrand. This year’s report sees Toyota’s brand valuation by Interbrand surge 9% and securing an overall Top 10 spot across all industries.
According to Interbrand, Toyota’s success is due largely to the continued customer loyalty, an impressive line-up of environmentally-friendly products such as the Toyota Prius, and a strengthening appeal with younger customers.
In June this year, Toyota also emerged on top for the second year running as the Best Global Green Brand. Interbrand highlighted Toyota’s continued determination to maintain environmental sustainability as a top management priority as a key part to the company’s success story.
Interbrand looks at the on-going investment and management of the brand as a business asset when compiling the Best Global Brands report. The methodology of the report takes into account a multitude of ways in which a brand connects and adds value to the organisation.
Kerry Roodt, General Manager of Marketing Communications for Toyota South Africa, is justifiably proud of this latest accolade: “It contextualises the award we received earlier this year in which Toyota was ranked the number one automotive company in The Sunday Times Top Brands Survey for 2012 and shows that in the global arena, the Toyota flag is flying high.”