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Unilever delivers Pureit to market

By Princewill Ekwujuru

As part of efforts to improve healthy living, Unilever has introduced a unique, scientifically proven complete germ killer device known as “Pureit” to the Nigerian market.

Pureit works with a break-through “Germkill Technology” and has an advanced multi-stage purification process which provides water that’s completely free from all harmful germs, thus giving 100 per cent protection from all water-borne diseases. It provides high quality water at an affordable price.

Speaking at the launch of Pureit, the Managing Director, Unilever Nigeria Plc , Mr Thabo Mabe said more than one billion people in the world do not have access to Safe Drinking Water. In the developing world, more than 80 per cent of diseases are water related.

Almost 2.2 million lives are lost due to diarrheal diseases, with more than four billion disease episodes, globally, every year. It is in this context, United Nations, has established the MDG of halving the number of people without access to Safe Drinking Water, and reducing by two-third the mortality of children under five years, by 2015.

He noted that the benefits of clean drinking water daily are related to better functioning of the kidneys. Kidneys need water to filter out waste and toxins from the body.

A lack of clean water would allow the kidneys to dump their work to the liver and what happens next is that the liver will not perform as well by not metabolizing the fat as it should do and consequently leads to an impaired immune system.”

“Pureit provides water with “Complete Germ Protection” which ensures freedom against all water-borne diseases like jaundice, diarrhoea, typhoid, cholera etc by removing all harmful viruses and bacteria from your drinking water.

It provides water that meets the safety norms of one of the world’s most stringent regulatory authorities, i.e. of Environmental Protection Agency (USA), without needing any running water or electricity and at a fraction of the cost of dispenser bottles and boiled water.


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