Sports Brands Awards plans big for corporate bodies

BY KATE OBODO
Corporate bodies involvement in the development of sports in the country through sponsorships and promotions will no longer go unnoticed.

Sports Brands Awards Nigeria, a new Lagos-based outfit has planned to organise special awards for them in an event which comes up on 14th December 2011 at the prestigious Sheraton Hotel, Ikeja.

According to the organisers, seventeen awards are up for grabs in different categories, while five outstanding Nigerians will be inducted into the sports brands Nigeria Hall of fame.

Chief executive officer of Sport Brand Nigeria Award, Ojeikere Aikhoje said, “the purpose is to give awards to those brands that have made impact in the sponsorship base of sports brands. Also we will be looking at brands that are involved in sports sponsorship. It is also a way of looking at sports industry as a complete package not only on football but other sports also.

“We really need to appreciate those brands that have helped in supporting the sports industry as a whole. This is also done in Europe, so it is a welcome development as a way to keep the brands in sports,” he said.