By Esther Onyegbula
Chairman of Advertising Practitioners’ Council of Nigeria, APCON, Akinlolu Akinwunmi, has threatened action against practitioners in the industry who are not APCON certified.
Akinwunmi, who spoke at the induction of new members, said: “Advertising practitioners who violate the ethics and code of conduct of the profession would face the law, as we will simply be interpreting the law.
“You cannot practise advertising as a professional except you are APCON certified.
If you violate the ethics of the profession, you might pay a fine, go to jail or alternately pay a fine and also go to jail”.
At the ceremony, held at the News Agency of Nigeria office in Iganmu, Lagos, 145 persons, including three Vanguard advert executives, Mrs. Gloria Ali, Mr. Bayo Adelaja and Mrs. Comfort Okporacha, were admitted into the membership of the institute.
Speaking during the event, Alhaji Garba Bello Kankarofi, Registrar, APCON,noted that the increase in membership was an indication of the institute’s enduring commitment to qualitative capacity-building, particularly with regard to the training and production of accomplished advertising professionals in accordance with the aspirations of the nation’s economic growth and development and bench-marked against the best international standard of training and certification.
Charging the inductees, Kankarofi noted that “your qualification as a certified and registered advertising practitioner of this noble profession and the institute impose on you onerous responsibility whereby excellence, honesty and transparency are expected to always reinforce all your personal and professional relationships with clients and the public.”.