By Prince Osuagwu
Despite huge presence in African market where it scoops a lot of revenue, top mobile phone makers, Nokia has promised even more interest in the market, announcing a broad portfolio of mobile devices specifically targeted at the African market.
Just at the recently concluded Nokia World conference in London, the company’s Vice President Product Marketing, Mobile Phones, Ms Blanca Juti, announced to the world that Africa is extremely important to Nokia, considering that the continent has the highest growth and still a penetrating market with so much potential.
She noted that Nokia has designed a broad range of phone types to meet the needs of many people in Africa, particularly, that have the aspiration and the need to communicate, but can not afford a supper high phone.
According to her “ Nokia as a company has a broad portfolio which goes from the lowest to the highest range, and since Africa is an emerging market in terms of Smartphone users, the company’s focus is to design various phones to meet their aspirations,”
Nokia is a global leader in mobile communications and its products have become an integral part of the lives of people around the world. Nokia’s technological and design innovations have made its brand one of the most recognized in the world and Africa in particular.
At the Nokia World, the company introduced its first two smartphones – Nokia Lumia 800 and Nokia Lumia 710 based on Windows Phone as well as the Nokia Asha range of phones, which Juti described as showing that Nokia sees a great opportunity ahead and it’s repositioning itself to take advantage of it.
“Focusing on the new Nokia range of phones, you can see the hunger to succeed to do well in the competitive market in which we find ourselves, and to build on what we have,” Ms Juti added.
Also at the event, Nokia also showcased the Nokia Car Mode, which it announced in September this year with Internationale Automobil Ausstellung.
The Nokia Car Mode is a standalone application optimized for the in-car use of Nokia smartphones.