Pink Pearl flags off cancer awareness campaign

By Chioma Obinna

AS Nigeria joins the rest of the world to mark this year’s breast Cancer month, Pink Pearl Foundation has flagged-off a month-long awareness campaign on breast cancer in the Niger Delta region.

To this end, the awareness campaign would be featuring four events tagged Pink Kitchen, Ball Out, Pink Ride and Camp Diva as part of strategies to promote and enlighten Nigerian women on regular breast examination as well as the plight of sufferers. The events run from October 5 to 29.

Briefing journalists in Lagos on the development, the Executive Director of Pink Pearl Foundation, Ms. Orode Uduaghan, stressed the need to educate the public on breast cancer prevention, control and management.

Uduaghan explained that the programmes would be creating a relaxed atmosphere where individuals as well as groups can come and have fun and at the same time be provided with basic information on breast cancer, its effects, treatments and healthy tips on how to avoid the disease.

According to Uduaghan, the most significant progress made to reduce death rates from cancer is through early detection.

She explained that the Ball Out, billed to hold at Oghara Efe Township Stadium, Oghara, Delta State, would be a novelty football match between women teams to create awareness, impact knowledge and provide free screening for women.

free of charge.

She also added that Pink Ride will feature 100 cyclists and 500,000 spectators over the entire journey through several cities, towns and villages across Edo and Delta states, alongside creating awareness in a usual entertaining manner.

Uduaghan said: “Camp Diva aims to empower women through mental and physical health promotion and reinforce positive self esteem.”

Pink Kitchen, she said, would be an open restaurant to be flanked by celebrity servers including the wife of the Delta State governor, Dr. Emmanuel Uduaghan, Sammie Okposo, Mabel Makun, Mo’cheddah, I Go Save, amongst others.”