Cadbury’s Bournvita wears new Identity

Cocoa drink lovers are currently being treated to a totally repackaged chocolate beverage as Cadbury Nigeria, owners of the Bournvita brand, introduces a repackaged rigid polypropylene jar of 450 and 900grams of its flagship brand; Bournvita.

The new look Bournvita which hit the markets recently and now gaining admiration from consumers, which consumers believe will translate into greater patronage, seems to be consolidating on its position in the food drink sector, consumers pointed out.

Mr. Alan Palmer, Managing Director, Cadbury Nigeria Plc, while addressing the Press, described the unveiling of the new Bournvita identity as a milestone in the annals of the brand and the company as a corporate entity.

According to him, “we in Cadbury Nigeria are proud to lead in this new state of the art packaging enhancement and fortified recipe, just as we have pioneered so many initiatives in the past that has been thoroughly enjoyed by our loyal consumers and other stakeholders.

The new Cadbury Bournvita Jar makes the brand consumers’, first and favorite choice in the food drinks market. This clearly shows our true market leadership”, he said.

Palmer explained further that the launch of the new pack format is a continuation of the non-stop vitality positioning platform that was unveiled last year during the 50th Anniversary celebration of Bournvita in Nigeria.

“Indeed, here is an enriched product in a transformed pack for non-stop vitality. In the reshaped and rebourn identity of Cadbury Bournvita today, we witness a whole new era that your brand has just pioneered in the Nigerian food drinks market”, he added.

Also speaking at the event, Dele Anifowoshe, Cadbury Nigeria’s Marketing Director, said “Cadbury Bournvita is set to change the game in the food drinks market with its revamped product recipe and new jar format.

The new improved Cadbury Bournvita is fortified and enriched to deliver between 15-50 percent of the essential vitamins and minerals needed for the growth and nourishment of children and adults who want total vitality on a day-to-day basis.”

The new Bournvita jars retained the purple, cream and gold brand colours; however, with variations. The purple at the base is deeper but lighter at the upper parts while the gold and cream colours are now bold stripes at the top of the jars. Also, the Bournvita trade mark comes in a new but simple design that stands it out.